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Shopify Theme Trends 2026 [85,445-Store Study]
We tracked 85,445 rescanned Shopify stores over 120 days. Horizon was the fastest-growing named theme, while custom builds kept taking share.
5 guides and insights on themes for Shopify store research.
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We analyzed 385,030 Shopify stores to measure real-world theme performance. Paid themes run 48% more apps and score 38% higher.
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57,594 Shopify stores still run deprecated themes. Here's how to find them and pitch your redesign services.
We analyzed 143,211 Shopify stores to find the most popular themes. Dawn leads at 12%, but 27K stores still run deprecated themes.
Learn 5 ways to identify any Shopify store's theme in seconds. Plus original data on what themes 191 top stores actually use - 69% use custom themes.