Data Articles

62 guides and insights on data for Shopify store research.

Target Shopify Store Owners [565,125-Store Study]

Target Shopify Store Owners [565,125-Store Study]

We analyzed 565,125 Shopify stores to show how to target store owners by traffic, stack gaps, paid-media signals, and contact coverage.

Shopify App Cold Outreach [749K-Contact Study]

Shopify App Cold Outreach [749K-Contact Study]

Shopify app cold outreach data from 749K contacts: account filters, buyer roles, and wedges for getting first installs without generic lists.

Shopify App ICP Targeting [562K-Store Study]

Shopify App ICP Targeting [562K-Store Study]

Shopify app ICP targeting from 561,993 stores: the best merchant segments by category, traffic, app depth, and contact quality.

Shopify Inventory Planning Leads [560K-Store Study]

Shopify Inventory Planning Leads [560K-Store Study]

Shopify inventory planning leads: 560,143 stores reveal 131,808 high-traffic catalog accounts and the filters worth using.

Shopify Leads for Ecommerce SaaS [560K-Store Study]

Shopify Leads for Ecommerce SaaS [560K-Store Study]

Shopify leads for ecommerce SaaS: 560,102 stores reveal 172,793 SaaS-ready accounts and the best prospect pools by offer.

Best Shopify Preorder Apps [534K-Store Study]

Best Shopify Preorder Apps [534K-Store Study]

We analyzed 534,514 Shopify stores to see which preorder apps merchants actually use. Only 1.18% run one, and Globo plus Notify Me lead.

Best Shopify Quiz Apps [534K-Store Study]

Best Shopify Quiz Apps [534K-Store Study]

We analyzed 534,514 Shopify stores to see which quiz apps merchants actually use. Only 0.64% run one, and RevenueHunt leads the visible market.

Shopify Theme Trends 2026 [85,445-Store Study]

Shopify Theme Trends 2026 [85,445-Store Study]

We tracked 85,445 rescanned Shopify stores over 120 days. Horizon was the fastest-growing named theme, while custom builds kept taking share.

Best Shopify Privacy Apps [508,095-Store Study]

Best Shopify Privacy Apps [508,095-Store Study]

We analyzed 508,095 Shopify stores. Only 6,284 show a privacy app, with AdRoll CMP leading visible installs and Plus brands dominating adoption.

Export Shopify Stores by Revenue Tier [500K Study]

Export Shopify Stores by Revenue Tier [500K Study]

Export Shopify stores by revenue tier using 501K store data. See which bands have the best contact coverage, Plus mix, and tech-stack signals.

Shopify App Outreach: First 100 Stores [501K Study]

Shopify App Outreach: First 100 Stores [501K Study]

Shopify app outreach data from 501,325 stores. See the wedges, niches, and tech-stack gaps best suited to landing your first 100 installs.

Best Shopify Wholesale Apps [495K-Store Study]

Best Shopify Wholesale Apps [495K-Store Study]

We analyzed 495,091 Shopify stores and found just 1,472 running visible wholesale apps. Here are the best Shopify wholesale apps by use case.

Shopify Server-Side Tracking Gap: 183K Study

Shopify Server-Side Tracking Gap: 183K Study

We analyzed 183,408 Shopify stores to find server-side tracking, analytics app, and attribution gaps. Only 1.5% show dedicated analytics apps.

Best Shopify Back in Stock Apps [475K-Store Study]

Best Shopify Back in Stock Apps [475K-Store Study]

We analyzed 474,871 Shopify stores to find which back-in-stock apps merchants actually use. Only 2.3% run one. Here's the real adoption data.

Best Shopify Fraud Prevention Apps [475K-Store Study]

Best Shopify Fraud Prevention Apps [475K-Store Study]

We analyzed 475,076 Shopify stores and found only 0.4% use a visible fraud-prevention app. Here are the tools serious merchants actually run.

Best Shopify Returns Apps: 447K Store Study

Best Shopify Returns Apps: 447K Store Study

Compare the best Shopify return apps using data from 446,848 stores. See returns app adoption, exchange workflows, and where return-app demand is strongest.

Shopify Checkout Migration 2026 [385K-Store Study]

Shopify Checkout Migration 2026 [385K-Store Study]

Three Shopify deadlines hit in 2026. We analyzed 385K stores to show what breaks, who's affected, and how to migrate.

Shopify Theme Performance [385K-Store Study]

Shopify Theme Performance [385K-Store Study]

We analyzed 385,030 Shopify stores to measure real-world theme performance. Paid themes run 48% more apps and score 38% higher.

How to Research a Shopify Store in 5 Minutes

How to Research a Shopify Store in 5 Minutes

The 5-minute pre-call research system for Shopify agencies. Check theme, apps, pixels, traffic, and contacts to build pitches that convert.

Best Shopify Apps for Fashion Stores [63K-Store Study]

Best Shopify Apps for Fashion Stores [63K-Store Study]

We analyzed 63,365 Shopify fashion stores to find which apps they actually use. See top apps, adoption rates by growth stage, and where fashion differs.

How to Market a Shopify App [240K-Store Study]

How to Market a Shopify App [240K-Store Study]

Data-backed guide to marketing your Shopify app. We analyzed 240K stores to show exactly how many merchants need each app category.

Best Shopify Search Apps in 2026 [246K-Store Study]

Best Shopify Search Apps in 2026 [246K-Store Study]

We analyzed 246,272 Shopify stores. Only 0.4% use a search app. Here's what they install, why it matters, and which apps actually win.

Best Shopify Personalization Apps: 232K Study

Best Shopify Personalization Apps: 232K Study

We scanned 232,794 Shopify stores to find which personalization apps they actually use. 97.5% have none. Rebuy leads. Full data breakdown.

Find Shopify Stores Running Paid Ads

Find Shopify Stores Running Paid Ads

Use pixel data to find Shopify stores running Meta, Google, and TikTok ads, backed by StoreInspect analysis of 120,017 stores.

What Services Do Shopify Stores Need?

What Services Do Shopify Stores Need?

We analyzed 120,017 Shopify stores to find the biggest tech stack gaps. 62% have no email app. 79% have no reviews. Here's where agencies should focus.

Best Shopify Affiliate Apps: 194K Store Study

Best Shopify Affiliate Apps: 194K Store Study

We analyzed 193,717 Shopify stores to find who runs affiliate programs and which networks they use. 97% don't. Here's the data and the best apps to change that.

Best Shopify BNPL Apps: 192K Store Study

Best Shopify BNPL Apps: 192K Store Study

Compare Shopify BNPL apps including Shop Pay, Afterpay, Klarna, Affirm, PayPal Pay Later, and Sezzle using StoreInspect adoption data.

Best Shopify Shipping Apps: 193K Store Study

Best Shopify Shipping Apps: 193K Store Study

We analyzed 193,058 Shopify stores to find which shipping and order tracking apps merchants actually use. Route vs AfterShip vs Parcel Panel data and pricing.

Best Shopify Wishlist Apps: 192K Store Study

Best Shopify Wishlist Apps: 192K Store Study

We analyzed 192,464 Shopify stores to compare wishlist apps like Swym, Growave, and Wishlist King by adoption, traffic, and niche.

Shopify Success Rate: 192K Store Study

Shopify Success Rate: 192K Store Study

We analyzed 191,980 Shopify stores to find the real success rate. 83% never break 50K visitors. Here's what separates stores that grow from stores that don't.

Best Shopify SMS Marketing Apps: 183K Study

Best Shopify SMS Marketing Apps: 183K Study

We scanned 183,189 Shopify stores to find which SMS marketing apps they actually use. Only 2% have one. Postscript vs Attentive data by store size and niche.

Shopify Tech Stack by Growth Stage

Shopify Tech Stack by Growth Stage

We mapped 120,017 Shopify stores to 5 growth stages and tracked which apps, themes, and pixels they adopt at each level. Original data, no recycled stats.

Best Shopify Popup Apps in 2026 [191,742-Store Study]

Best Shopify Popup Apps in 2026 [191,742-Store Study]

We scanned 191,742 Shopify stores to see which popup apps merchants use, why 95% have none, and how adoption varies by niche.

Best Shopify Loyalty Apps in 2026 [162,165-Store Study]

Best Shopify Loyalty Apps in 2026 [162,165-Store Study]

We scanned 162,165 Shopify stores to find which loyalty apps they actually use. 93% have none. Smile.io leads with 63% market share. Full data breakdown inside.

Best Shopify Support Apps: 154K Store Study

Best Shopify Support Apps: 154K Store Study

We analyzed 153,867 Shopify stores to find which customer support apps they actually use. 94% have none. Here's who runs what, by niche and store size.

Best Shopify Subscription Apps: 154K Study

Best Shopify Subscription Apps: 154K Study

We scanned 154,065 Shopify stores to find which subscription apps they use. 98% have none. Food & Beverage leads adoption at 5.6%. Here's the full breakdown.

Best Shopify Upsell Apps: 143K Store Study

Best Shopify Upsell Apps: 143K Store Study

We analyzed 143,239 Shopify stores and found 98% have no upsell app. See which tools the other 2% actually run.

Best Shopify Review Apps: Yotpo vs Judge.me

Best Shopify Review Apps: Yotpo vs Judge.me

Compare the best Shopify review apps using adoption data from 143,224 stores. See Yotpo, Judge.me, Loox, Stamped, Okendo, and review-app gaps.

Best Shopify Email Marketing Apps: 143K Study

Best Shopify Email Marketing Apps: 143K Study

We analyzed 143,198 Shopify stores to find which email marketing apps they actually use. 62% have none. Here's what the other 38% run, by niche and size.

Most Popular Shopify Themes: 143K Store Study

Most Popular Shopify Themes: 143K Store Study

We analyzed 143,211 Shopify stores to find the most popular themes. Dawn leads at 12%, but 27K stores still run deprecated themes.

How Much Do Shopify Stores Make?

How Much Do Shopify Stores Make?

The $5,583/month average is wrong. We pulled data from 133,894 Shopify stores to see what they really make, broken down by traffic tier, niche, and tech stack.

Shopify Meta Ads Study: 2,375 Stores

Shopify Meta Ads Study: 2,375 Stores

We analyzed Meta Ad Library data for 2,375 Shopify stores. Only 22.5% run Facebook ads. See what separates advertisers from non-advertisers.

Shopify Tech Stack Study: 120K Stores

Shopify Tech Stack Study: 120K Stores

We analyzed 120,017 Shopify stores to see which apps, themes, and pixels they use by niche, traffic tier, and store size.

Detect Tracking Pixels on Shopify Stores

Detect Tracking Pixels on Shopify Stores

Use 5 free methods to detect Shopify tracking pixels, understand pixel stack maturity, and spot marketing gaps worth targeting.

Best Shopify Competitor Research Tools: 2026

Best Shopify Competitor Research Tools: 2026

We tested 12 Shopify competitor research tools against 100,922 stores. Honest ratings, budget tiers, and the signals that predict success.

How to Sell to Shopify Stores

How to Sell to Shopify Stores

Learn how to sell services to Shopify stores with data-backed targeting, buyer signals, contact strategy, and cold outreach scripts.

How to Buy a Shopify Store: Due Diligence

How to Buy a Shopify Store: Due Diligence

Learn how to buy a Shopify store with data-backed due diligence. Our 91,694-store study reveals red flags and the signals that predict real value.

How to Value a Shopify Store: 83K Study

How to Value a Shopify Store: 83K Study

Learn how to value a Shopify store using SDE multiples, tech stack signals, and original data from 83,258 stores.

Shopify CRO Checklist: 68K Store Study

Shopify CRO Checklist: 68K Store Study

Use a data-backed Shopify CRO checklist from 68,903 stores, with benchmarks by traffic tier, industry, and high-converting store behavior.

How to Build a Shopify Client List

How to Build a Shopify Client List

Learn 7 ways to build a qualified Shopify client list, with data from 52K stores on cost, speed, and lead quality.

How to Identify Shopify Plus Stores

How to Identify Shopify Plus Stores

Learn 7 ways to detect Shopify Plus stores for B2B prospecting, backed by a 44,369-store study of apps, scores, and Plus signals.

How to Check Shopify Store Traffic

How to Check Shopify Store Traffic

Learn 7 ways to estimate any Shopify store's traffic. We analyzed 23,619 stores to find which signals predict traffic tier. Free methods included.

How to Spy on Competitor Ads in 2026

How to Spy on Competitor Ads in 2026

Find competitor Facebook and TikTok ads with free methods, plus StoreInspect data on what successful Shopify advertisers look like.

Best Shopify Niches in 2026 [23,619-Store Data Study]

Best Shopify Niches in 2026 [23,619-Store Data Study]

We analyzed 23,619 Shopify stores to find which niches actually perform. Ranked by app investment, ad spend, and retention signals - not opinions.

How to Find Winning Products in 2026

How to Find Winning Products in 2026

Use 8 product research methods and validation frameworks from 23,619 Shopify stores to find winning product signals.

How to Tell if a Shopify Store Is Dropshipping

How to Tell if a Shopify Store Is Dropshipping

We tested 14 dropshipping detection methods on known stores. See what works, what fails, and why the brand line is blurry.

Best Shopify Spy Tools: Honest 2026 Guide

Best Shopify Spy Tools: Honest 2026 Guide

Compare 10 Shopify spy tools with honest accuracy expectations, real user ratings, and StoreInspect data from 4,898 stores.

How to Check Shopify Store Revenue

How to Check Shopify Store Revenue

Learn 7 ways to estimate any Shopify store's revenue. Original data from 4,898 stores reveals which signals actually predict revenue. Free methods included.

How to Find Shopify Clients for Your Agency

How to Find Shopify Clients for Your Agency

Use data from 8,993 Shopify stores to find agency prospects, target service gaps, and reach the right decision-makers.

How to Analyze Shopify Competitors [2026 Data Study]

How to Analyze Shopify Competitors [2026 Data Study]

Learn exactly what to look for when analyzing Shopify competitors. Original data from 4,898 stores reveals what separates successful stores from the rest.

What Apps Do Top Shopify Stores Use?

What Apps Do Top Shopify Stores Use?

We analyzed 500+ Shopify stores to see what apps successful brands use. Real data on Klaviyo, reviews, analytics, and more.