Top Beauty Shopify Stores

Analyze the tech stack, themes, and marketing strategies of the world's leading beauty brands.

Stores

349

Products

725,521

Use this beauty and skincare store list as a starting point, then filter by monthly traffic tiers like 100K-200K, tech stack, and contact availability in the dashboard.

Billy J logo

Billy J

🇦🇺billyj.com.au

Billy J is a popular Australian fashion retailer offering a curated collection of dresses, tops, and accessories for women, attracting 1M-5M monthly visitors. Built on Shopify Plus, Billy J leverages Yotpo Reviews, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4, Google Ads, and Meta Pixel for data-driven growth.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Swym Wishlist logo
Limlim fashion accessories logo

Limlim fashion accessories

🇨🇦lim-lim.com

Limlim fashion accessories is a fast-growing Shopify Plus brand with 200K-1M monthly visitors and 2M Instagram followers. They offer jewelry, bags, and lifestyle products through a fully optimized store using Yotpo Reviews, Shop Pay, and enterprise tracking with Google Analytics and Shopify Web Pixel.

500k Visits
Yotpo Reviews logo
Shop Pay logo
ILIA Beauty logo

ILIA Beauty

🇺🇸iliabeauty.com

ILIA Beauty is a clean makeup and skincare brand with an estimated 3M monthly visitors. The site runs on a custom Shopify theme with a robust stack including Klaviyo, Attentive, and Gorgias Chat, plus 7 key tracking pixels like Meta and TikTok.

3M Visits
Klaviyo logo
Attentive logo
Gorgias Chat logo
RMS Beauty logo

RMS Beauty

🇺🇸rmsbeauty.com

RMS Beauty is a clean beauty brand with an estimated 750k monthly visitors. The site uses a Blockshop theme and a robust stack including Yotpo for reviews and loyalty, Klaviyo for email marketing, and Rebuy for personalization.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Attentive logo
Nisolo logo

Nisolo

🇺🇸nisolo.com

Nisolo is a sustainable fashion brand offering ethically made shoes and accessories, attracting an estimated 750k monthly visitors. The store leverages a robust tech stack including Yotpo Reviews, Klaviyo, and Rebuy for personalization, alongside Google Analytics 4 and GTM for advanced tracking.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Klarna logo
Seedsnow logo

Seedsnow

🇺🇸seedsnow.com

SeedsNow.com is an online retailer specializing in organic, non-GMO, and heirloom seeds. Founded in 2010, they offer a wide variety of vegetable, herb, and flower seeds for home gardening.

25k Visits
Yotpo Reviews logo
Smile.io Loyalty logo
Shop Pay logo
Wilson and Frenchy logo

Wilson and Frenchy

🇦🇺wilsonandfrenchy.com.au

Wilson and Frenchy is a premium fashion brand specializing in handcrafted leather goods and accessories for men and women. With 1M-5M monthly visitors and a strong Instagram presence of 127k followers, they leverage Shopify Plus for their e-commerce platform. Their tech stack includes Klaviyo for email marketing, Yotpo Loyalty for customer retention, and comprehensive tracking via Google Analytics 4, Google Tag Manager, and Meta Pixel.

500k Visits
Klaviyo logo
Omnisend logo
Wishlist King logo
Caden Lane logo

Caden Lane

🇺🇸cadenlane.com

Caden Lane is a leading online retailer specializing in personalized baby gifts, custom nursery decor, and unique baby clothing. Reaching 1M-5M monthly visitors, Caden Lane leverages a robust Shopify Plus setup with key apps like Klaviyo for email marketing and Yotpo for reviews and loyalty. Their tech stack also includes advanced tracking via Google Analytics 4, Google Tag Manager, and Meta Pixel.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Klarna logo
Laura Mercier - US logo

Laura Mercier - US

🇺🇸lauramercier.com

Laura Mercier US is a leading beauty brand offering high-end makeup and skincare, including their renowned Tinted Moisturizer and setting powders. With 1M-5M monthly visitors and a strong social media presence (4M+ Instagram followers), they leverage Shopify Plus and a robust tech stack. Key apps include Yotpo for reviews and LoyaltyLion for customer loyalty, alongside comprehensive tracking via Google Analytics 4 and Meta Pixel.

500k Visits
Yotpo Reviews logo
Gorgias Chat logo
Wishlist King logo
STATE Bags logo

STATE Bags

🇺🇸statebags.com

STATE Bags is a direct-to-consumer brand selling backpacks, totes, and bags for the whole family. The store attracts an estimated 750k monthly visitors and utilizes a robust marketing stack including Klaviyo, Postscript SMS, and Yotpo Loyalty for customer engagement.

500k Visits
Klaviyo logo
Gorgias Chat logo
Klarna logo
Alpinestars logo

Alpinestars

🇮🇹alpinestars.com

Alpinestars is a leading motocross gear and apparel brand catering to motorcycle racers and enthusiasts, attracting 1M-5M monthly visitors. Founded in 1963 and headquartered in Asolo, Italy, their Shopify Plus store leverages Yotpo Reviews, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4, Meta Pixel, and Google Tag Manager for optimized performance and customer engagement.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Wishlist King logo
Vuori logo

Vuori

🇺🇸vuoriclothing.com

Vuori is a performance apparel brand with an estimated 3M monthly visitors. The site runs on a custom Shopify theme with Yotpo for reviews and loyalty, Klaviyo for email, and GA4 for analytics.

100k Visits
Yotpo Reviews logo
Klaviyo logo
OneTrust logo
Buffbunny logo

Buffbunny

🇺🇸buffbunny.com

Buffbunny is a leading women's activewear and fitness apparel brand, attracting 1M-5M monthly visitors. Founded in 2014, their Shopify Plus store leverages a robust tech stack including Yotpo Reviews, Klaviyo for personalized marketing, and Gorgias Chat for customer support. They utilize comprehensive tracking with Meta Pixel, Google Analytics 4, and Google Tag Manager.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Attentive logo
Non Alcoholic Beer & Sparkling Hop Water logo

Non Alcoholic Beer & Sparkling Hop Water

🇺🇸athleticbrewing.com

Athletic Brewing Co. is a leading non-alcoholic beer brand with an estimated 750k monthly visitors. The store runs on the Dawn theme and leverages Yotpo for reviews and loyalty, plus Klaviyo for email marketing.

100k Visits
Yotpo Reviews logo
Klaviyo logo
Shop Pay logo
Champion logo

Champion

🇺🇸champion.com

Champion USA is a leading athletic apparel and sportswear brand, offering a wide range of t-shirts, hoodies, and sweatpants. With 5M-20M monthly visitors and 5M Instagram followers, Champion leverages Shopify Plus and a robust tech stack, including Yotpo Reviews, Klaviyo for email marketing, and Gorgias Chat for customer support. They utilize comprehensive tracking with Google Analytics 4, Google Ads, and Meta Pixel.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Attentive logo
Arhaus logo

Arhaus

🇺🇸arhaus.com

Arhaus offers premium furniture and home decor, crafted with sustainable materials and artisanal techniques. Founded in 1986 and headquartered in Boston Heights, they focus on quality and design.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Swym Wishlist logo
Native logo

Native

🇺🇸nativecos.com

Native is a beauty brand selling clean deodorants and personal care products. The store uses a custom Cornerstone theme and has an estimated monthly traffic of 3M visitors. It utilizes Yotpo for reviews and a full GTM stack for analytics.

500k Visits
Yotpo Reviews logo
Shop Pay logo
OneTrust logo
Jones Road logo

Jones Road

🇺🇸jonesroadbeauty.com

Jones Road Beauty is a clean makeup brand with an estimated 3M monthly visitors. The Shopify store uses a custom theme and integrates apps like Junip Reviews and Klaviyo for customer engagement and marketing. It employs a comprehensive tech stack with 7 tracking pixels, including Meta and TikTok, managed via Google Tag Manager.

500k Visits
Junip logo
Klaviyo logo
Superfiliate logo
Supergoop logo

Supergoop

🇺🇸supergoop.com

Supergoop! is a beauty brand specializing in SPF-infused skincare and sunscreens. The Shopify store uses a custom theme and integrates 10 pixels, including Meta and TikTok, to support its marketing efforts. It also leverages apps like Yotpo for reviews and loyalty to engage its audience.

500k Visits
Yotpo Reviews logo
Attentive logo
Gorgias Chat logo
Ooni USA logo

Ooni USA

🇬🇧ooni.com

Ooni is a leading brand in home pizza ovens, attracting an estimated 3M monthly visitors. The Shopify store utilizes a custom UWP FW4 theme and integrates key apps like Yotpo Reviews and Klarna for enhanced customer experience.

3M Visits
Yotpo Reviews logo
Klarna logo
Gladly logo
Dr. Brandt Skincare logo

Dr. Brandt Skincare

🇺🇸drbrandtskincare.com

Dr. Brandt Skincare delivers professional-grade anti-aging skincare solutions, including potent serums and creams, to a large audience of 1M-5M monthly visitors. As a Shopify Plus enterprise, they leverage Klaviyo for email marketing and Gorgias Chat for customer support, ensuring a seamless user experience. Their robust tracking setup includes Google Analytics 4, Google Ads, and Hotjar, providing comprehensive data insights.

100k Visits
Klaviyo logo
Gorgias Chat logo
Shop Pay logo
Daily Paper logo

Daily Paper

🇳🇱dailypaperclothing.com

Daily Paper is a contemporary fashion brand offering men's and women's apparel with a distinct urban aesthetic, attracting 1M-5M monthly visitors. Built on Shopify Plus, their store leverages a robust tech stack including Yotpo Reviews, Klaviyo for email marketing, and Gorgias Chat for customer support. They utilize comprehensive tracking via Google Analytics 4, Google Ads, and TikTok Pixel.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Gorgias Chat logo
Spinnywhoosh Graphics logo

Spinnywhoosh Graphics

🇺🇸spinnywhoosh.com

Spinnywhoosh Graphics is a custom Broadway-themed home decor brand specializing in mirrors and wall art for theater enthusiasts. With 200K-1M monthly visitors and 2M Instagram followers, they operate on Shopify Plus with a fully custom theme. Their tech stack includes Yotpo Reviews, Omnisend, Mailchimp, and Shop Pay, with comprehensive tracking via Meta Pixel, Google Analytics 4, and Google Tag Manager.

500k Visits
Yotpo Reviews logo
Omnisend logo
Mailchimp logo
Impressions Vanity logo

Impressions Vanity

🇺🇸impressionsvanity.com

Impressions Vanity is a leading beauty brand offering vanity furniture and accessories for makeup enthusiasts and professionals. With 200K-1M monthly visitors, 817k Instagram followers, and enterprise-level tech including Shopify Plus, Klaviyo for email marketing, and advanced tracking via Google Analytics 4 and Pinterest Tag.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Swym Wishlist logo
Showing 25-48 of 285 stores

Beauty Industry Report

Data from 349 stores

Updated Jul 2026

Theme Distribution

Key Trends

Premium themes lead. Beauty stores on Shopify favor premium themes for unique brand differentiation. Popular options include Dawn, Debut, Prestige, Release, Shapes, Split, Palo Alto, Envy, Impact, Focal, Symmetry, Showcase, Shiro, Empire, Impulse, Cornerstone, Blockshop, Broadcast, Stretch, Spark, Fabric, Horizon, Zest, Pipeline, Vantage, Ride, Turbo, Flex, Superstore, Canopy, Enterprise, Motion, Expanse, Warehouse, Brooklyn, Minimal, Narrative, Simple, Supply, Venture, Boundless, Minimog - OS 2.0, Ella, Wokiee, Stiletto, Reformation, Fashionopolism, Combine, Refresh, Colorblock, Sense, Craft, Publisher, Crave, Studio, Trade, Taste, Pitch, Atelier, Origin, Essence, Swipe, Modular, District, Pursuit, Luxe, Sunrise, Ignite, Capital, Ascent, Sahara, Eurus, Volume, Starlite, ShowTime, Concept, Electro, Master, Icon, Be Yours, Xtra, Mr Parker and Expression.

5 apps on average. The typical beauty store uses 5 apps, with email marketing (Shop Pay) and review platforms being nearly universal among high-performers.

Mobile-first is essential. The majority of traffic to beauty stores comes from mobile devices, driving adoption of accelerated checkout options like Shop Pay.

Top Countries

🇺🇸United States
65%
🇬🇧GB
10%
🇦🇺Australia
5%
🇨🇦Canada
2%
🌍Other
18%

Store Scale Distribution

Enterprise

>1M monthly visits

16%

Mid-Market

100K - 1M visits

79%

Growth Stage

<100K visits

5%

Frequently Asked Questions

Common questions about beauty stores on Shopify

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