Google Tag Manager

Google Tag Manager

Tag management system for deploying marketing and analytics tags

Category: Tag Managementβ€’Detected on: 1,628+ Storesβ€’Adoption: 85% of stores

Top Brands using Google Tag Manager

Showing the top 24 detected brands out of 1,628.

Buykud logo

Buykud

🌍buykud.com

Buykud is a leading online retailer specializing in minimalist phone cases, watch bands, and tech accessories, attracting 1M-5M monthly visitors. Founded in 2014 and built on Shopify Plus, Buykud leverages a robust tech stack including Loox Reviews, Omnisend, and Smile.io Loyalty, enhanced by comprehensive tracking via Google Analytics 4, Meta Pixel, and Google Tag Manager.

100k Visits
Loox logo
Omnisend logo
Swym Wishlist logo
Jillian Dempsey logo

Jillian Dempsey

πŸ‡ΊπŸ‡Έjilliandempsey.com

Jillian Dempsey is a clean, vegan beauty brand offering skincare and makeup products. With 200K-1M monthly visitors and 536k Instagram followers, the store leverages Shopify Plus with advanced tech including Yotpo Reviews, Okendo Reviews, Klaviyo, and multi-platform tracking via Meta Pixel, TikTok Pixel, and Google Analytics 4.

500k Visits
Yotpo Reviews logo
Okendo Reviews logo
Klaviyo logo
HipHopBling logo

HipHopBling

πŸ‡ΊπŸ‡Έhiphopbling.com

HipHopBling is a leading online retailer for hip-hop jewelry, accessories, and apparel, catering to urban fashion enthusiasts. With 1M-5M monthly visitors and a strong social media presence (178k+ Instagram followers), they've established themselves as a key player in the industry since 2003. Their Shopify Plus store leverages Klaviyo for email marketing, Gorgias Chat for customer support, and comprehensive tracking via Meta, TikTok, Snapchat Pixels, and Google Analytics.

100k Visits
Klaviyo logo
Omnisend logo
Gorgias Chat logo
Ofuure logo

Ofuure

πŸ‡¨πŸ‡¦ofuure.com

Ofuure is a minimalist, sustainable home goods and lifestyle accessories brand with 200K-1M monthly visitors. Their Shopify Plus store leverages a fully custom theme with enterprise-grade apps including Judge.me Reviews, Klaviyo for email marketing, and Afterpay for flexible payments. The store tracks performance across multiple platforms using Meta Pixel, Google Analytics 4, and Google Tag Manager.

500k Visits
Judge.me logo
Klaviyo logo
Swym Wishlist logo
Ghost logo

Ghost

πŸ‡ΊπŸ‡Έghostlifestyle.com

Ghost Lifestyle is a sports nutrition brand offering supplements, apparel, and accessories for athletes and fitness enthusiasts. With 200K-1M monthly visitors and 535k Instagram followers, they operate on Shopify Plus with enterprise-level tech including Klaviyo for email marketing, Gorgias Chat for support, and comprehensive tracking via Meta Pixel, Google Analytics 4, and Google Ads.

500k Visits
Klaviyo logo
Gorgias Chat logo
Superfiliate logo
Welder Nation logo

Welder Nation

πŸ‡¨πŸ‡¦weldernation.com

Welder Nation is a specialty retailer of welding equipment, safety gear, and accessories for professional welders and DIY enthusiasts. With 200K-1M monthly visitors, they operate on Shopify Plus with a robust tech stack including Yotpo Reviews, Klaviyo, Attentive, Gorgias Chat, Afterpay, Shop Pay, Rebuy, and Yotpo Loyalty. Their advanced tracking setup includes Google Analytics 4, Microsoft Clarity, and Google Tag Manager.

500k Visits
Yotpo Reviews logo
Klaviyo logo
Attentive logo
Aurate New York logo

Aurate New York

πŸ‡ΊπŸ‡Έauratenewyork.com

Aurate New York is a fine jewelry brand offering ethically sourced gold and diamond pieces directly to consumers. With 1M-5M monthly visitors and a strong social presence (241k+ Instagram followers), they leverage a robust Shopify Plus tech stack. Key apps include Klaviyo for email marketing, Gorgias Chat for customer support, and advanced tracking via Google Analytics 4, Google Ads, and Meta Pixel.

500k Visits
Klaviyo logo
Attentive logo
Gorgias Chat logo
Masglo logo

Masglo

πŸ‡«πŸ‡·masglo.com

Masglo empowers at-home manicures with DIY nail polish and gel nail products. This popular beauty brand attracts 5M-20M monthly visitors and boasts a strong social presence with 478k Instagram followers. Built on Shopify Plus, Masglo leverages Stamped.io Reviews and a robust tracking setup including Meta Pixel, Google Analytics 4, and Google Tag Manager for data-driven optimization.

500k Visits
Stamped.io logo
FARAH NAZ New York logo

FARAH NAZ New York

πŸ‡ΊπŸ‡Έfarahnaznewyork.com

FARAH NAZ New York is a luxury women's fashion brand offering contemporary clothing and accessories. With 50K-200K monthly visitors, 809K Instagram followers, and enterprise-level Shopify Plus infrastructure, they leverage Klaviyo for email marketing and advanced tracking through Meta Pixel, Google Analytics, and Google Tag Manager.

25k Visits
Klaviyo logo
Shop Pay logo
Casper Sleep logo

Casper Sleep

πŸ‡ΊπŸ‡Έcasper.com

Casper is a direct-to-consumer sleep brand specializing in mattresses and bedding, attracting an estimated 750k monthly visitors. It leverages a custom Impact theme, enterprise signals, and 4 apps including Yotpo Reviews, Attentive, Shop Pay, and Elevar. The tech stack features GTM and 8 pixels like Meta Pixel, Google Analytics 4, Google Ads, and Hotjar for advanced tracking.

3M Visits
Yotpo Reviews logo
Attentive logo
Shop Pay logo
Chubbies logo

Chubbies

πŸ‡ΊπŸ‡Έchubbies.com

Chubbies is a popular men's fashion brand specializing in proper-length shorts, founded in 2011 with an estimated 3M monthly visitors driven by 3.8M social followers. The store runs on a custom Shopify theme with enterprise signals, 6 key apps including Yotpo Reviews, Klaviyo, and Attentive for reviews, email, and personalization, plus GTM and 9 pixels like Meta, TikTok, Google Analytics 4, and Pinterest for advanced tracking. It features ~830 products across ~158 collections.

3M Visits
Yotpo Reviews logo
Klaviyo logo
Attentive logo
Fenty Beauty logo

Fenty Beauty

πŸ‡ΊπŸ‡Έfentybeauty.com

Fenty Beauty by Rihanna is a pioneering beauty brand with an estimated 20M+ monthly visitors. The store leverages a robust tech stack including Klaviyo, Attentive, and Yotpo Reviews, supported by Google Analytics 4 and GTM for advanced tracking.

10M Visits
Yotpo Reviews logo
Klaviyo logo
Attentive logo
Alo Yoga logo

Alo Yoga

πŸ‡ΊπŸ‡Έaloyoga.com

Alo Yoga is a premium athleisure brand specializing in yoga leggings, apparel, and accessories for studio-to-street wear. The store draws ~10M monthly visitors, powered by a efficient tech stack with just 3 apps (Attentive, Shop Pay, Back in Stock) and 6 pixels including Meta, Google Analytics via GTM, Snapchat, Bing, and Shopify Web Pixel. Enterprise signals and a custom theme highlight its high-scale optimization.

10M Visits
Attentive logo
Shop Pay logo
Back in Stock logo
Exhobby Limited logo

Exhobby Limited

🌍exhobby.com

Exhobby is a leading online retailer of hobby electronics, microcontrollers, sensors, and 3D printing parts, catering to makers and DIY enthusiasts. With 5M-20M monthly visitors and a strong social presence of 2.0M Instagram followers, Exhobby leverages Shopify Plus and a robust tech stack including Yotpo Reviews, Klaviyo for email marketing, and comprehensive tracking via Meta Pixel, TikTok Pixel, and Google Analytics.

25k Visits
Yotpo Reviews logo
Klaviyo logo
Shop Pay logo
Olipop logo

Olipop

πŸ‡ΊπŸ‡Έdrinkolipop.com

OLIPOP is a direct-to-consumer brand selling healthy prebiotic soda with an estimated 3M monthly visitors. The store uses a custom theme and advanced tech stack including Klaviyo for email, Rebuy for personalization, and a full suite of analytics pixels.

500k Visits
Klaviyo logo
Gorgias Chat logo
Superfiliate logo
Primarykids logo

Primarykids

πŸ‡ΊπŸ‡Έprimary.com

Primary.com is a Shopify store for baby and kids' clothing, likely attracting around 750k monthly visitors. It uses Klaviyo and Attentive for marketing automation, with a tech stack that includes Meta Pixel, Google Analytics 4, and Google Tag Manager for advanced tracking.

100k Visits
Klaviyo logo
Attentive logo
Shop Pay logo
Mentality logo

Mentality

πŸ‡ΊπŸ‡Έmentality.com

Mentality offers premium, minimalist furniture and home decor, catering to modern living spaces. With 5M-20M monthly visitors and a strong social presence (3.3M Instagram followers), Mentality leverages a robust Shopify Plus setup. Their tech stack includes Loox Reviews, Klaviyo for email marketing, and comprehensive tracking via Google Analytics 4 and Google Tag Manager.

10M Visits
Loox logo
Klaviyo logo
GovX ID logo
How To Cake It logo

How To Cake It

πŸ‡¨πŸ‡¦howtocakeit.com

How To Cake It is a leading online store for home bakers, offering a wide range of cake decorating tools, kits, and ingredients. With 5M-20M monthly visitors and a strong social media presence (381k+ Instagram followers), they leverage Shopify Plus and a robust tech stack including Klaviyo for email marketing, Stamped.io for reviews, and comprehensive tracking via Google Analytics 4 and Meta Pixel.

500k Visits
Stamped.io logo
Klaviyo logo
Privy logo
Nummies logo

Nummies

πŸ‡ΊπŸ‡Έgetnummies.com

Nummies is a leading brand in sustainable baby and kids products, specializing in reusable cloth diapers and accessories. With 5M-20M monthly visitors and a strong social media presence of 2.0M Instagram followers, Nummies leverages the Shopify Plus platform and Shop Pay for a seamless customer experience. Their robust tracking setup includes Meta Pixel, Google Analytics 4, Google Analytics (Universal), Google Ads, and Google Tag Manager for comprehensive data analysis.

25k Visits
Shop Pay logo
Hippie Runner logo

Hippie Runner

πŸ‡ΊπŸ‡Έhippierunner.com

Hippie Runner offers eco-conscious running shoes and apparel designed for comfort and performance, attracting 5M-20M monthly visitors. Founded in 2010 and built on Shopify Plus, they leverage a robust tech stack including Yotpo and Loox for reviews, Klaviyo for email marketing, and comprehensive tracking via Meta, TikTok, and Google Analytics.

500k Visits
Yotpo Reviews logo
Loox logo
Klaviyo logo
Nzxt logo

Nzxt

πŸ‡ΊπŸ‡Έnzxt.com

NZXT is a leading PC gaming hardware brand offering cases, cooling, and power supplies. With 50K-200K monthly visitors and 1.1M Instagram followers, they leverage Shopify Plus with a custom theme and enterprise tools like Klaviyo for email marketing, Okendo Reviews for social proof, and Google Tag Manager for advanced tracking.

100k Visits
Okendo Reviews logo
Klaviyo logo
Zendesk logo
El Globo logo

El Globo

πŸ‡²πŸ‡½elglobo.com.mx

El Globo is a beloved bakery and cafΓ© chain based in Mexico City, renowned for its traditional Mexican sweet breads and pastries. With 5M-20M monthly visitors and a strong Instagram presence of 197k followers, El Globo leverages Shopify Plus and various apps to deliver a seamless online experience. Their tech stack includes Meta Pixel, TikTok Pixel, Google Analytics 4, and Google Ads for comprehensive tracking and marketing optimization.

10M Visits
Dollar Shave Club logo

Dollar Shave Club

πŸ‡ΊπŸ‡Έus.dollarshaveclub.com

Dollar Shave Club is a leading DTC subscription service for razors, blades, and men's grooming essentials, attracting 5M-20M monthly visitors. Built on Shopify Plus, they leverage Klaviyo for email marketing and Gorgias Chat for customer support, ensuring a seamless user experience. Their robust tracking setup includes Google Analytics 4, Google Tag Manager, and Microsoft Ads.

500k Visits
Klaviyo logo
Gorgias Chat logo
Shop Pay logo
GUESS Watches logo

GUESS Watches

πŸ‡ΊπŸ‡Έguesswatches.com

GUESS Watches offers a wide selection of stylish and trendy timepieces and accessories for fashion-forward individuals. With 5M-20M monthly visitors and a strong presence on Instagram (209k+ followers), GUESS Watches leverages Shopify Plus and a robust tech stack including Klaviyo for email marketing, Gorgias Chat for customer support, and Google Tag Manager for comprehensive analytics.

500k Visits
Klaviyo logo
Gorgias Chat logo
Wishlist King logo

Google Tag Manager Insights

Usage statistics across 1,628+ stores

Updated Jul 2026

Stores by Scale

Enterprise
11%
Mid-Market
83%
Growth
7%

What It Tracks

Tag ManagementNo-Code DeploymentPreview ModeTriggers & VariablesVersion ControlTemplate Gallery

About Google Tag Manager

Google Tag Manager (GTM) is a tag management system that allows you to deploy and manage marketing tags on your Shopify store without modifying code. It serves as a container for all your tracking pixels, making it easier to add, update, and remove tags without developer involvement. GTM supports triggers and variables for precise control over when and where tags fire, ensuring accurate data collection. For Shopify stores, GTM simplifies the implementation of complex tracking setups involving multiple pixels and custom events. It includes a preview mode for testing changes before publishing, reducing the risk of tracking errors. GTM also improves site performance by loading tags asynchronously and providing control over tag loading order.

Official links:View Documentation

Frequently Asked Questions

Common questions about Google Tag Manager

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